The final project for a UI Design Immersive, OOTD was developed to provide a solution to the stress men and women have in finding personalized, immediate, style recommendations. OOTD’s vision is to help ease the stress and lack of immediacy when it comes to finding personalized wardrobe choices. Others services like StitchFix, while personalized, take time for the products to arrive and leave an element of surprise. With OOTD, the stylist is brought right to your phone and the wardrobe selections are given to the user immediately, so that they don’t have to fret and worry of whether they’ll like it.
Utilizing various techniques of the user experience design process like sketching, wireframing, comparative analysis—OOTD was born. Applying the research gathered, the solution gathered was that a mobile app would be most beneficial to the target user base wanting immediate results at the tip of their fingers.
By providing clean, instructional-driven, design to help the user feel stress-free, and with an emphasis on immediate style recommendations as the minimum viable product—OOTD seeks to outweigh the competition by providing the user with personalized wardrobe picks, that they can also share with friends in an aim to provide validation, as the new stress-free way of shopping.