As the Senior Designer, helped to establish design vision across all aspects of the Lonny brand. Worked directly alongside the engineering team in the conception of several new initiatives like an interactive visual index, a parallax feature story, and redesigned email templates.
Worked with the Art Director, photo department, and editors to design editorial content and create production art through new and challenging ideas.
For bigger projects like the Interactive Digital Issue and hard coded emails, the process was very involved over the course of several months alongside the engineering team and the Editor In Chief. Everything from how the overall styling should be to designing the hover states on features like the Interactive Table of Contents, needed to be designed and tested.
The homepage redesign also took a handful of months alongside the Creative Director to explore different experiences for the lifestyle user. With input from the CEO and Editor In Chief, and several different mocks, a final product was put together to give hand off to the engineering team.
The parallax feature story was a passion project directed by the CEO. The intent was to find a present a more interactive feature story that would allow the user to engage with the story further than just scrolling over text.