PAYROLL PRICING DRY TEST

Primary Objective: Narrowing down our feature set with customers in order to determine which are most critical to upgrade, and realigning that with our product tiers in order to stay marketably relevant amongst industry competitors, while aiming to meet overall department revenue goals of $15M in FY20.

Core Initiatives: 1) Win payroll decisions with a value prop and lineup that streamlines the shop-buy experience 2) Aligning to the overall goal of the payroll mission for the new product lineup and pulling necessary insights from conjoint data 3) Meet new customer expectations & differentiate from competition

Solution: A minimal design update, with 3 new product SKUs to the current Payroll Pricing design that helps to provide clean data & results.

PAYROLL WORKERS COMP TOOL

Primary Objective: This interactive tool will help users will go through a series of a set of questions that will help the prospect verify if workers compensation insurance is or isn't needed for their unique business. If we can make this information readily available and easy to understand in their initial shop-buy experience customers will have a higher likelihood to convert as a lead.

Hypothesis: By offering prospects clear, easy to understand compliance mandates for their business, concise and detailed information in a format that is easy to navigate, QB*P will establish itself as an expert resource for Payroll compliance.

Solution: Providing a simple, one-step flow interactive tool that is supported by the QuickBooks Design System that helps instill confidence in the user that they’re receiving accurate and necessary compliance information regarding their workers’ compensation.

PAYROLL ONE-INTENT-PAGES (OIP)

Primary Objective: To refresh the current Payroll Product page lineup to adhere to the new QuickBooks design system, while aligning with cross channel partners in order to ensure marketing initiatives are relevant to the Payroll audience—ultimately providing higher ranking for Payroll web overall.

Core Initiatives: Add content to the pages which are valuable for other sites to link to (e.g. tools and articles). This will allow for stronger link building, leading to higher ranking while refreshing design to meet QuickBooks design standards and also elevating the information to be easily digestable and user friendly.

As the Senior Visual Designer is the design lead on concepts, design comps, and creates final design executions for homepage, email, social media, banner and app store visuals, editorials and more. Facilitates design critiques with the design team and oversees junior designers.

Alongside the Creative Director, leads all inbound creative requests and works across all departments to meet deadlines. Helps develop design directions for visuals to support these ideas. 

For projects like the homepage and email redesign, the process included pulling inspiration, creating wireframes, and then after several rounds of feedback with the Creative Director and VP of Marketing, providing the final templates ready for hard coding.

The Holiday Homepage Fall 2018 Launch was a two-month long project with the Creative Director. We were tasked with creating a holiday campaign homepage redesign. Ideating different concepts and coordinating with different teams, our final design concept is what is presented on the left side of the HP products. The right side (and GIF) is what we then worked on with the engineering team to develop live on site.

Projects like the App Store Screenshots/Ad Promotion consisted of initial storyboarding alongside the Mobile Engineering team and Ad Performance team to determine what the best features would be to highlight while maintaining a comprehensive narrative. After wireframing and several rounds of mocks, a final package of simulation videos alongside screenshots best highlighting the ShopStyle app were designed together.

As a final project for a UX Design Immersive, Skin&Care was developed to provide a solution to the overwhelming abundance of beauty product reviews streamlined into all one database. Skin&Care aims to help women, of a target user base 25-35, to help attain a proper skin regimen by being able to search skincare products and their reviews tailored to their specific skincare types.

By applying the user experience process of ideation, research. data gathering and final prototyping, Skin&Care was born. Applying the research gathered from user interviews, comparative analysis, and feature matrixes, the solution gathered was that a mobile app would be most beneficial to the target user base.

By providing clean and simple design to help the user feel stress-free, and with an emphasis on user reviews as the minimum viable product—Skin&Care hopefully seeks to provide every user with the capability to find skincare product information applicable to their specific needs in order to develop a more streamlined, fuss-free regimen.

The final project for a UI Design Immersive, OOTD was developed to provide a solution to the stress men and women have in finding personalized, immediate, style recommendations. OOTD’s vision is to help ease the stress and lack of immediacy when it comes to finding personalized wardrobe choices. Others services like StitchFix, while personalized, take time for the products to arrive and leave an element of surprise. With OOTD, the stylist is brought right to your phone and the wardrobe selections are given to the user immediately, so that they don’t have to fret and worry of whether they’ll like it.

Utilizing various techniques of the user experience design process like sketching, wireframing, comparative analysis—OOTD was born. Applying the research gathered, the solution gathered was that a mobile app would be most beneficial to the target user base wanting immediate results at the tip of their fingers.

By providing clean, instructional-driven, design to help the user feel stress-free, and with an emphasis on immediate style recommendations as the minimum viable product—OOTD seeks to outweigh the competition by providing the user with personalized wardrobe picks, that they can also share with friends in an aim to provide validation, as the new stress-free way of shopping.

As the Senior Designer, helped to establish design vision across all aspects of the Lonny brand. Worked directly alongside the engineering team in the conception of several new initiatives like an interactive visual index, a parallax feature story, and redesigned email templates.

Worked with the Art Director, photo department, and editors to design editorial content and create production art through new and challenging ideas.

For bigger projects like the Interactive Digital Issue and hard coded emails, the process was very involved over the course of several months alongside the engineering team and the Editor In Chief. Everything from how the overall styling should be to designing the hover states on features like the Interactive Table of Contents, needed to be designed and tested.

The homepage redesign also took a handful of months alongside the Creative Director to explore different experiences for the lifestyle user. With input from the CEO and Editor In Chief, and several different mocks, a final product was put together to give hand off to the engineering team.

The parallax feature story was a passion project directed by the CEO. The intent was to find a present a more interactive feature story that would allow the user to engage with the story further than just scrolling over text.

Produced original designs and creative for exclusive content to Vogue.com through design, research, and production. Most creative designs often had a quick 24-hr turnaround. The primary initiative was to help push the iconic magazine’s site into the next level within the digital frontier, while still honoring the established brand aesthetic.

Bigger projects like a holiday market round up for covers of the year were given with a month long deadline to ensure proper execution. Design process included kick off meetings with all department editors, and then working alongside the Art Director and Market Editors to concept, curate and execute a holiday package design.

Through design exploration and research, helped design the overall aesthetic of such projects as coded emails, an interactive table of contents (click for experience), and various homepage designs.

Explorations and executions were guided by determining interactions with such elements as buttons, text styling, hover and zoom effects, and various other UI components. Each of the projects were done over the course of the a few months working directly with the dev team to implement styling and ensure the design remained as translatable as possible.

Provided retouching from original Vogue photography to be tailored to social skins on the magazine’s official Facebook, Twitter and homepage site.

An intensive, year long graduate program in Journalism with a specialization in Visual Communication Design focused on producing an interactive iPad layout for a self-created magazine in both portrait and landscape versions.

Features included having page jumps, text scrolling within a page, pull out graphic functions, in-line slideshows, videos and many other interactive elements created within Adobe Publisher.

In addition to a designer role, helped to provide visual and creative direction for photoshoots at ShopStyle, Lonny and Vogue.com.

Coordinated photographer exploration, moodboards, shot lists and overall deliverables in addition to then handling the assets and modifying them to be web friendly.

Wedding Suite Design

Madeleine and Jay Rowley were looking for a completely original wedding invitation suite design along with an exclusively created crest for the momentous occasion. Drawing inspiration from the bride’s family horse and fox farm in North Carolina where the reception would take place, the fox—along with the native magnolia flower of the region, became the focal point of the illustration created.

The crest was used as the focal point for all the stationery pieces and was also used as branding throughout the day.